The world seems to be in love with content marketing, and for good reason.
We are bombarded daily with messages of all sorts; we are so overwhelmed we do everything we can to filter the noise and only let the most important through. From no-call lists to spam filters, we use every weapon available to stay sane in this meteor shower of selly sell (a term borrowed from Chris Brogan; I love that he always puts it plain and clear when he is in a selly sell frame of mind).
No wonder traditional marketing methods are proving less and less effective.
That’s where content marketing is different. Instead of shouting out your sales pitch in the vain hope someone will hear it, you draw people to you with interesting, informative and helpful content.
But wait – being interesting, informative and helpful, that sounds an awful lot like qualities used in customer service?
Yes, that is exactly what it is and that is the essence of why content marketing makes excellent customer service.
Let me give you 10 reasons:
#1 When you write blog posts that highlights relevant news from your industry you become like a mini newspaper, your customers know that they can count on you to keep them up to date.
#2 Supplying the internet with lots of fresh good content will help your SEO, this in turn will help your customers find you.
#3 Allowing your customers to comment on blog posts shows them that you really really care about them, you want to know what they think and be in a direct dialogue with them.
#4 Providing Q & A’s gives your customers a way to quickly and easily solve minor problems.
#5 When you incorporate social media into your business you give your customers easy access to your company.
#6 Providing how-to-do’s gives your customers the tools they need to get moving.
#7 Offer lots of video content; 65% of all people are visual learners meaning they understand something much better through illustrative content than by reading. So help them understand better.
#8 Give your customers free ebooks; they can keep them and use them later for when they need to be reminded of how to do something.
#9 Intrigue customers with interesting blog posts that will make them feel like they just discovered something great.
#10 Stay in touch with your customers through newsletters; it’s always nice to know you have a friend nearby…
I often hear people refer to “the good ol’ days” when you would get good customer service because you knew who you were dealing with, not like now a days when companies are just big corporations who seem to not care one iota about you.
Well bring back “the good ol’ days” with content marketing. Put a human face on your business, get to know your customers and build long-lasting relationships with them. In the end the efforts you put into this will be rewarded; your customers will be happier, they will recommend you, you will grow and you will feel great because you are doing all of this by being interesting, informative and helpful.